Digital Measures is proud to open our new headquarters on E. Buffalo Street to visitors for Doors Open Milwaukee, the annual two-day public celebration of Milwaukee’s art, architecture, culture and history taking place September 23-24. It’s exciting to share our newly completed space in the Third Ward with our fellow Milwaukeeans.
Our offices are part of an addition to Milwaukee’s historic Mercantile Building, built in 1908 by Alfred Uihlein. “The new structure is a modern interpretation of the original building, which blends the two, but also represents the future of the Third Ward,” said Matt Bartel, Digital Measures CEO and founder. “Our employees, called DMers, provided input every step of the way in the thoughtful design of this space. Our new footprint takes into account the various ways people like to work, fostering interaction and creativity in a comfortable, light-filled environment. At the center of our space we’ve also incorporated a two-story custom wall with mugs representing each university campus visited by a DMer, a reminder of our clients who are at the heart of the work we do each day.”
A key goal of our modern workplace includes having everyone on the same floor to create a sense of home for all. You won’t find traditional conference rooms, as the design approach is more of a lounge with residential finishes .There are several collaboration areas and a rare wrap-around terrace for work and break time. The “Union” area is the hub of activity, anchored by our kitchen stocked with food and drink where people naturally bump into one another.
Our new space is one of 170 buildings throughout the city participating in Doors Open, which is put on by Historic Milwaukee. Doors Open sites include commercial properties, sacred spaces, apartment buildings, breweries, art galleries, community gardens and more stretching from downtown to the surrounding suburbs, and the neighborhoods between. In 2016, more than 30,000 visitors participated in the event, a number that’s expected to grow this year.
“The Third Ward has been our home since the beginning,” Bartel said. “We’re happy to participate in an event that showcases the architecture and community stories of Milwaukee’s downtown and raises awareness of the critical role design plays in a vibrant and livable city.”