faculty engagement

Engaging Your Faculty with UC-Merced

When Mubeena Salaam joined the University of California at Merced a year ago to administer the university’s Activity Insight instrument, she identified faculty engagement as a strategic priority. At our recent User Group, Salaam shared her efforts to drive faculty adoption—and enthusiasm—by rolling out a new feature to address one of the biggest pain points for faculty.


UC-Merced is the first new American research university established in the 21st century, with a mission of research, teaching and public service. The newest campus in the University of California system, it began offering undergraduate classes in 2005. In just 11 years of operation, UC-Merced has earned a spot in the US News & World Report ranking of national universities, and is the youngest “doctoral-granting university with higher research activity” in the Carnegie Classification of Institutions of Higher Education.

Turning “Meh” to “Wow!”

“My first order of business as a new administrator was to prioritize the pain points and tackle one that could be quickly resolved and make a significant impact on the mindset of the faculty,” explained Salaam. She learned that data entry was a critical concern for Activity Insight users. She also discovered that the “Import Items” feature hadn’t yet been implemented. This feature allows faculty to import publication citations directly from BibTeX and PubMed rather than manually adding each publication into Activity Insight.

Salaam believed that making data entry easier would significantly impact faculty because they enter publication information so often. A successful rollout of the “Import Items” feature would build enthusiasm for Activity Insight among faculty, renew confidence in the system and build the credibility of her team by demonstrating responsiveness to faculty feedback.

Research, Testing and Planning

The most important and time-consuming phase of the project included a feature study, extensive testing and meticulous planning. After thorough research in the Digital Measures Resource Center, our knowledge base and user community forum, Salaam consulted Solution Specialists Stacy Becker and Brett Bernsteen regarding capabilities of the feature, implementing a Beta environment and establishing an implementation timeline. She also connected with Jeff Adachi and Peter Underwood of University of California Irvine, a peer institution which had already launched the feature, to learn from their implementation experience.

UC-Merced’s team did significant  beta testing, pulling publications from Google Scholar to discover which data came through, which fields weren’t populating, surfacing the system’s current limitations and documenting everything. The findings she shared with the DM team allowed us to make changes to UC-Merced’s custom screens to ensure the cleanest possible data imports, Stacy noted.

With these steps complete, Salaam and her team prepared a proposal for the university’s Vice Provost, who was asked to champion the rollout. The proposal included a description of all aspects of the new feature and all the steps that would be taken to ensure successful rollout, including documentation and training to be offered.

“It’s important to have a champion who is aware of system limitations but also recognizes that what the system can do vastly outweighs its limitations,” Salaam noted.

Collaboration Is Key

Since Salaam’s team administers Activity Insight at the university level, Salaam reached out to the Activity Insight administrative team for each school in the university. Fearing that a poorly managed rollout could create dissatisfaction among faculty, some of UC-Merced’s college-level Activity Insight administrators initially hesitated to introduce a new feature.

To quell concerns and gain buy-in, Salaam’s team gave school-level administrators access to the beta environment. These teams worked with the “Import Items” feature and came back with suggestions that were implemented prior to rollout, including on-screen instructions, since users don’t always refer to training materials while using Activity Insight.

This collaboration removed fear of the unknown and made each school’s administrators an important part of the rollout process, which was crucial, as their support was necessary for successful implementation.

Announce With Authority—and a Roadmap

In order to emphasize university support of Activity Insight, Salaam’s team drafted a message on behalf of the Vice Provost, who then announced the upcoming rollout. The message directed questions about the rollout to Salaam’s team and alerted faculty to watch for emails about walk-in training sessions.

Salaam’s team used the walk-in training sessions to demonstrate the new feature, but used 10 minutes at the end of the session to share the roadmap for future Activity Insight feature implementations. Talking with faculty about current concerns and future fixes built credibility for the university’s Activity Insight administration teams and demonstrated responsiveness to faculty concerns.

Lessons Learned

Salaam offered this advice to Activity Insight administrators planning a new feature rollout:

  • Identify the problem the new feature will solve and gauge impact
  • Test and test again
  • Make a detailed rollout plan
  • Get buy-in and support from a power player such as a Vice Provost
  • Communicate across many channels: email, documentation, information sessions, reminders

“Mubeena’s technical skill is impressive, but even more important to the project’s success was her vision for the system going forward,” Brett said. Salaam’s team provided as much information as possible throughout the rollout to ensure success, including a comprehensive user guide for faculty. “Her implementation process was best practices level, ” he said.

Her team’s discoveries during beta testing are also contributing to Digital Measures’ ongoing efforts to strengthen and extend the functionality of the Import Items feature, Stacy noted.

Are you planning to implement a feature of Activity Insight? Consider UC-Merced’s successful project as you prepare your rollout—and reach out to your Solution Specialist for guidance on planning based on your Activity Insight instrument.

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