4 Reasons Faculty Web Profiles Should Be Your Next Step

A faculty activity reporting solution is powerful, and if you’ve made the decision to leverage this type of software you probably have a really specific vision for it. Maybe you’ll start by building annual reports. Or, maybe your initial focus will be professional accreditation reports. Either way at the end of the review period, you’ll have accurate data for all of your faculty in the system. But, now what?

Consider building out your faculty web profiles as the next step. Faculty web profiles are one of the top three visited pages on your website—by other faculty, students, media, donors, potential research collaborators and more. It’s important that this information reflects current activity.

It’s a win-win to take advantage of the data you already have stored in a centralized location and get buy-in with something that directly promotes accomplishments. This is a perfect feature to launch once your faculty activity data is stored in the system. Here’s four reasons why faculty web profiles should be your next step:

1) Enter it once, use many times

To really achieve success with a faculty activity reporting solution you need to slowly address every circumstance where faculty are asked to update their teaching, research and service activities. The more that faculty members see the content they entered into the faculty activity reporting solution used for valuable outputs—and ones that benefit them directly—the better the adoption of the system and reliability of the data will be.

2) Update your website

Your online faculty directory gets thousands of visits each term as students search for advisors, people look to find CVs of your faculty, the public or donors look for who to connect with and colleagues look for potential collaborators. Sure you have a directory. But take five minutes to look at a nearby college’s faculty web profiles. Then ask the following: “Do our faculty web profiles set our university apart?” and “Are our profiles as up-to-date as theirs?” If the answer is no, then it’s time for a refresh.

3) Add complexity over time, using the same data

Using a faculty activity reporting solution as the source for your profile data gives you flexibility to customize your profile and enhance it over time. As a first step, you may want to set up a directory and simple faculty page with a downloadable CV, a brief bio, a photo and an email address. Over time, you can add research keyword search, direct links to publications and updates to in-progress research (as approved by faculty, of course). As you add these features you won’t need to go back to faculty asking for updated data each time.

4) Give your faculty the power to customize

If your IT department controls web profiles, chances are it’s difficult for faculty to request changes. A faculty activity reporting solution can be set up so that faculty can choose which publications, for example, to display, hide or highlight. It also provides a simple interface that faculty are already familiar with where they can update their bio, interests and office hours.

All of these efficiencies are valuable. Not only does a faculty activity reporting solution centralize your faculty activity information, but it also allows faculty to take advantage of the most updated faculty data in many formats including web profiles.

Do you think you could benefit from using a faculty activity reporting solution to create faculty web profiles for your university? Let us know what you think in the comments!

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